Comments on: QAD: Advertisers want to know - 2

by: Mark

Mon, 16 Apr 2007 03:03:07 +0000

Totally agree with Mario on this one. Simplicity is the key.

Don’t make me think. http://www.sensible.com/buythebook.html

by: Mario Vellandi

Sun, 15 Apr 2007 02:09:38 +0000

Design the site with a simple site structure and don’t have too much copy. Additionally, make sure any hurdles such as registration steps and total clicks in a particular process, are kept to a minimum. Usability is paramount; graphics and multimedia are secondary considerations.

by: Philippe

Sat, 14 Apr 2007 19:11:35 +0000

and then comes the (very difficult) question: what’s a good website? :)

I was surprised to read a report about what (belgian) people expect from a food brand website. The expectations are pretty simple: price, composition, how to use to product and where to find it… this can hold in one single page.

Of course, simplicity is probably one of the pillars of the positive experience you evoke.

by: Mark

Sat, 14 Apr 2007 14:33:06 +0000

I like the research you point to, Phillippe. Two excellent reads in there. I also agree with the angle you’ve taken on this question.

But I still stand by my first point: “If your website is a detriment to closing the deal, then don�??t advertise.”

I look at the question from the perspective of the site being tied to the online advertising component, essential to closing the deal.

Your response is an excellent rebuttal to my last point: “just how are you planning to advertise online? Because interruption tactics �?? pop-ups, banners, etc. �?? are just as ineffective online as they are off. But that�??s topic for another day.”

While I’m still would never advocate an interruption-based campaign, the numbers you point to certainly do provide food for thought.

by: Philippe

Sat, 14 Apr 2007 09:06:10 +0000

I disagree on this one.

I believe that you can be efficient online with a good pre-click experience:
http://badideaindeed.wordpress.com/2007/04/02/69/