Comments on: QAD �?? Newspaper edition 1

by: Bob Glaza

Wed, 14 Nov 2007 16:27:20 +0000

some might argue it has shock value - it catches they eye. I’m not sure thats a reason to bother.

by: Mark

Tue, 13 Nov 2007 17:34:35 +0000

So we’re all in agreement then. This ad was not effective at all, for a variety of reasons.

Why bother?

by: Bob Glaza

Tue, 13 Nov 2007 16:41:02 +0000

Mark & David - I have a tough time with the tag line too…even missed the intended pun. Consciously, I take a word at its face value so I read “know” better. But I got a mixed message when I looked at the photo. Subconsciously, I understood “no” better. We all know emotions is where the action is. I’m not sure CNA is tugging the right strings. You share some well reasoned points Mark -

by: Mark

Mon, 22 Oct 2007 18:40:10 +0000

Excellent point, David. Why would I know anything better by reading a newspaper? If I wanted to know better, I’d look at several different sources, whether a printed newspaper or not.

What a revelation the Global tag is. With CanWest owning so many Canadian newspapers, is it a surprise that the two taglines are similar? How many people from CanWest sit on the board at the CNA?

by: David Bellerive

Fri, 12 Oct 2007 02:50:01 +0000

You might say it’s no better than any other medium.

Beyond the important points you make, I can’t get past that line; know better. For a pun to work, it has to work both ways. No better is really the worst message they could deliver. Much like Global’s recent Know Sooner…which really was, no sooner than you could get the information elsewhere.