For people new to this series, check out the WIWT raison d??etre here.
For those of you who??ve been around since the beginning, let??s dive right in. It??s been a few weeks.
The Post
MP Daily Fix > BL Ochman: Madison Avenue Needs a Lot More Than a Wakeup Call
The Line
??The agency business model is broken. Companies are still asking agencies (and agencies are still agreeing) to make creative pitches without being hired first, or paid.
You want to know how an agency thinks, look at their current and previous work. You like their approach, hire them and pay them to come up with something equally creative for you.?
Wait a minute, I already have written about the agency model being broken. This is just another example. Truth is, there is a lot in the post that I agree with ?? check it all out if you haven??t already.
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The Post
ConverStations > Living Larger with Small Actions
The Line
??Has someone invented an IV for books yet??
Love this line. Wish the IV existed. (Bet CK wishes it did too.) The day this happens, hook me up. I??ll go out and get a cannister of Oxia and I??ll see you in a couple of weeks.
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The Post
Church of the Customer > Confessions of a B-school citizen marketer
The Line
??Our idea is simple: Tell it all. Tell the good. Tell the bad. Tell the unexpected. Let every prospective student know EXACTLY what they??re in for. We feel better information makes better informed consumers.?
This is a great post about the power of customer evangelists. The line above was actually written by Vanderbilt students ?? read the post to see just how powerful your customer evangelists can become. If, as they write, you ??have the guts to mobilize them?.
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The Post
Simplenomics > The Reason Most Business Websites Don??t Rank Well
The Line
??Their web design team did what they wanted to do, which was make a pretty site, instead of a site that would actually sell the product.?
This is an argument I have with clients and colleagues all the time. I??m very much, ??Make sure it sells.? A site can be designed, look nice and still sell the product. But everything in the design should be geared to sell the product. And that not only includes a simple design, but giving the site a good chance for success with search engines as well.
BTW, here??s a post by Gerry McGovern that argues why ??Simplicity is essential to web design?.
And here??s another over at Simplenomics that describes why ??Mediocrity is a sin?. The WIWT line, for me, is this:
??For zero cost. That??s what you should ? could, be paying for visitors if you??d just create a nice, clean, content-filled website instead of one with 33 transitions from one .jpg to another .jpg.?
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The Post
Note to CMO > Note to CMO: My Social Media vs. Your Social Media
The Line
??Without deep reflection on your market, you??ll miss the ??social? part of social media. Blogging is lovely unless your audience doesn??t read blogs, in which case you??re wasting your time.?
Great point, one we should remember. Every message speaks to an audience. But not every audience responds to the same message. When getting into new media, it??s important to understand who responds to what ?? and who is suited for starting, for example, a blog or whatnot. Go back to the basics ?? make it easy for your real target to find you. And make it easy for them to talk to you too.
That’s it, that’s all. Until the next time.
April 20th, 2007 at 10:52 pm
hmmm…an IV. Maybe a Martini.
Btw, this is a great line–and it’s one of yours:
“Every message speaks to an audience. But not every audience responds to the same message.”
Words to live (market) by.
April 24th, 2007 at 9:45 am
Thanks, CK. For words to market by, I usually drop by your site!