As regular readers of this blog know, Iâ??m fascinated by the newspaper industry. Itâ??s a topic that I discuss quite a bit with David and Bob on their blogs and through email. Over the last couple of days, Iâ??ve noticed or been pointed to some relevant newspaper industry efforts that I think are worth discussing.

So, over the next three posts, Iâ??m going to cover the following three questions:

1. Whatâ??s the real point of the new â??Know Better. Newspapers.â?� campaign developed by the Canadian Newspaper Association (CNA) to begin â??fighting backâ?� (their words)?

2. What online efforts is the CNA making to pump up the industry?

3. Whatâ??s behind the Toronto Starâ??s recent announcement that theyâ??ve changed the structure of their advertising rates?

For some context as to where I stand and what my thinking is about the newspaper industry, dip into my â??newspaperâ?� archive.

Hereâ??s how two of my friends think about the newspaper industry: David, Bob

Finally, the following are some excellent industry related blogs that Iâ??ve been following for a quite some time now: PressThink, The Editors Weblog

See you here tomorrow with the first of three answers.

This entry was posted on Monday, October 8th, 2007 at 10:05 pm and is filed under Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.