Saturday is a big day. A day when the efforts of 103 different marketing people from around the world is further validated. A day when the efforts of 275 people â?? some the same as the first 103 â?? are pre-validated.

The Age of Conversation has hit Amazon. And now, with your help, we’re going to hit Amazon hard too. Here’s the plan to “Bum Rush The Amazon Charts”, and I’ll keep it simple for everyone:

â?¢ Buy the Book & send others to buy the book. This is the number 1 call to action, because this is where we want to see the most impact.
â?¢ Please buy 1 copy at a time because Amazon counts bulk orders once, and please use this affiliate link, which will help us in tracking sales: http://tinyurl.com/2drj2x

One more thing:

â?¢ Tell everyone you know to do the same

Why get behind this book? Because it’s more than a book, it’s a cause. We’ve raised over $11,000 for Variety, the Children’s Charity, so far. Now that the book has hit Amazon, we have the potential to reach so many more people. If collectively, we can drive the book up the charts, the book’s reach will have no limits. Think about it, AOC can achieve, “people who bought this book, also bought AOC” status. In the immortal words of Borat â?? nice!

Many, many thanks to Chris “Fresh Peel” Wilson for taking this enormous effort on.
Also, it’ll also give the next effort, The Age of Conversation â?? Why Don’t People Get It? a whole lot of momentum. So let’s make Amazon crawl into the the corner, curl up in the fetal position and stick its thumb in its mouth. That’s right, we can get Amazon to surrender â?? and drive our book up the charts.

Speaking of AOC 2, here’s a little about how the book will be broken down:

• Manifestos — Declarations, up front, on the Age of Conversation. Why don‘t people get it? What about companies? Where are things going? What can you help clarify?
  
• Keeping Secrets in the Age of Conversation — With everyone talking so much, why do we need secrets? What is the role of privacy? What about different personas and identities? Why don‘t consumers understand that their online conversations are tracked and can come back to haunt them?
  
• Moving from Conversation to Action
  – Talk is cheap, or so they say. What are the practical steps that
  businesses and brands can take to move from conversation to something
  more valuable to their business? And if it is so easy, why don‘t they just do it?
  
• The Accidental Marketer — People
  “fall into” marketing. They may study and qualify in a different
  discipline but somehow find themselves in marketing and advertising.
  What is the attraction? Or…have you known a company or brand who just
  seemed to naturally fall into marketing success? How do you think that
  happened?
• A New Brand of Creative — With the changes in the way that people
  communicate and collaborate online, marketing and advertising
  companies are needing to reach out and work with a new type of
  creative team. What do these “creatives” look like. What are their
  skills? Why do they evangelize digital and new media? And what are the challenges that they face?
  
• My Marketing Tragedy — A topic only for the brave … Do you know a project that failed? Was it yours? What prevented success? What worked? And most importantly, what did you learn? Who didn’t “get it” — was it your client, your boss, the board, or (dare we ask) you?
  
• Business Model Evolution — Just as the markets and people
  are changing, so too are the business models around both clients and
  agencies. What is your take on this? What is working and what is not?
  Where will things go? What happens if an agency doesn’t “get it“. How do you measure “it” … and where will things go?
  
• Life in the Conversation Lane — Bringing it
  all back to the individual — how is life in a digitally connected,
  social world impacting our lives? What is the personal cost and what
  is the attraction? Is there a balance or are we just kidding ourselves?

I’ll be tackling “A New Brand Of Creative”. Should be fun.

Finally, for a sneak peak of what you can expect, here’s a little pre-reading you can start with right now. Hey, you may not feel compelled to read all these blogs, but certainly you’ll find a few new people to subscribe to. Who here can be all bad, after all, we’ve all chosen to support a charity through the effort.

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Related stuff:

â?¢ Bum Rush back story: blog, The Client Side, CBC
â?¢ The Join the Conversation Bum Rush: pre BR, chronicling BR
â?¢ The full AOC BR plan

This entry was posted on Friday, March 28th, 2008 at 8:16 pm and is filed under Age of Conversation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.