I overheard a media planner say this to a client in a presentation this afternoon. She was explaining the TV media buy:
â??You really want to be in that environment because thatâ??s where all your competitors are.â?
And if Iâ??m the client, youâ??ve just given me every reason I need to cancel the TV buy.
Related stuff:
â?¢ Spike talks about some agency boneheads, responding to a NYT article titled â??Anywhere the Eye Can See, Itâ??s Likely to See an Ad.â?
â?¢ This media planner ought to grab a copy of Blue Ocean Strategy, a book about not competing in the same blood-red ocean as your competitors.
â?¢ Read about the The Scientific Principles Of Media Planning.
